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Post in Access & Inclusion

Simple Ways to Design More Accessible Emails

Tagged with: Direct Mail  Email Marketing 

Post in Audience Development

Using Conversational Texting for Engagement and Recapture

Tagged with: Additional Gifts  Donor Stewardship  Engagement  Lapsed  Mobile  New Audiences  Renewals  Sustainers 

Post in Corporate Support

Five Ways to Capture More Corporate Support Revenue in Q4

Tagged with: Elections  Halo Effect  Industry Categories  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Audience Development

Reimagining Resilience: Exploring a Better Future for Public Media

Tagged with: Building Resilience  Engagement  Human Resources  Leadership  New Audiences  Strategy 

Member Only Content

Resource in Membership

Creating a Respectful Donor Journey

Ensure that every interaction with a listener – member or not – displays exemplary customer service.

Tagged with: Donor Cultivation  Public Media 101 

Member Only Content

Resource in Membership

Essential Donor Services

Make sure your donor service team is fully supported to provide answers, assistance and care to your donors.

Tagged with: Donor Acknowledgement  Public Media 101  Sustainers 

Post in Corporate Support

Encouraging Sales News From Classical Stations

Tagged with: Digital Sponsorship  Event Sponsorship  Format: Classical  Industry Categories  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond

Tagged with: COVID-19  Halo Effect  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Corporate Support 2023 Recession and Pandemic Proofing

Tagged with: Industry Categories  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

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