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Tag: Client Communication

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Post in Corporate Support

Radio vs. Social Media: Leaning into Trust as a Differentiator for Sponsors

Tagged with: Client Communication  Halo Effect  Market Research  Proposal  Sales Strategy  Value Proposition 

Post in Corporate Support

It’s Time to Say “Thank You” to Business Supporters and Agencies

Tagged with: Access and Inclusion  Client Communication  Renewals  Sales Strategy  sponsor  Year End 

Post in Corporate Support

The Importance of Ad-Creative Effectiveness Makes a Case for Public Media Sponsorship

Tagged with: Advertising  Branding  Client Communication  Halo Effect  Proposal  Sales Process  Sales Strategy  Value Proposition 

Post in Corporate Support

Tips for More Automotive Sponsorship

Tagged with: Client Communication  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Underwriting Credits  Value Proposition 

Post in Corporate Support

Leveraging the Local Radio Ad Spend Forecast for 2025

Tagged with: Ad Serving  Client Communication  Industry Categories  Joint Licensee  Media Knowledge  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Prospecting 

Post in Corporate Support

Play to Your Strengths: Offering Great Marketing Value to Sponsors

Tagged with: Advertising  Case Development  Client Communication  Elections  Proposal  Prospect Research  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Corporate Support

Ways Corporate Support and Membership Can Collaborate to Increase Revenue

Tagged with: Client Communication  Sales Strategy 

Post in Corporate Support

Leaning into Public Media Brand Safety as a Selling Point

Tagged with: Advertising  Client Communication  Digital Sponsorship  IAB  Sales Process  Sales Strategy 

Post in Corporate Support

The Power of an Idea: Turning a Prospect’s ‘No’ into an Audience Experience

Tagged with: Client Communication  Engagement  Event Sponsorship  New Audiences  Sales Process  Sales Strategy  Value Proposition 

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