Tag: Membership
Public Media: Facing Challenges, Building Our Future
Some express a sense of uncertainty about public media’s future, but we are optimistic about public media’s solid pathway forward. Here’s why.
Beyond Admiring the Problem: Changing the Future of Public Radio
WGVU Reimagines Public Media Development Amidst Fundraising Challenges
Public Media! It's Time to Think Like a Modern Employer
Member Only Content
Maintaining and Using Membership Data
A well-maintained database is the most critical element of a membership program.
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Member Only Content
Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
Member Only Content
Stewardship for Membership
Learn why, how, and when to show your members your ongoing gratitude for their support.
Member Only Content
Understanding On-Air Giving
Convert casual listeners into committed members.