Tag: Membership
Strategy Is Not Enough: The Importance of Changing the Culture of Public Media
Public media managers say they want more diversity in leadership roles. But women and people of color can only thrive when inclusive culture is enforced.
How WBEZ Made Strategic Changes in Fundraising to Win This Year’s Benchmarks Award
Chicago’s WBEZ earned this year's Benchmarks Award for overall fundraising and corporate support excellence by making smart investments in talent and programming, and creating strategic growth in all areas of fundraising.
Leadership for the Now Generation
Public media must reckon with its whiteness through changes to leadership.
Member Only Content
PMDMC Summer Series | Supported by Sustainers: Why and How to Get to 70%
Navigating Power and Privilege in Public Media
A public media professional reflects on how she's navigated identity, privilege, and inclusion throughout her career and into this moment of reckoning.
What’s Past Is Prologue: What We Can (and Can’t) Learn From the Last Recession
Understand station revenue trends following the 2007-08 financial crisis for clues about what the COVID-19 crisis might have in store.
Why We Need to Talk About Whiteness in Public Media (And Why It’s So Hard)
We must learn to talk about the construct humankind invented called race, and Whiteness in particular, if we truly want to be able to create more equity and inclusion in our work and our world.
The Paradox of Bias in Marketing and Fundraising
Understanding bias can help you avoid perpetuating harmful stereotypes and alienating new audiences that are key to public media's survival.
Member Only Content
Samples: Direct Mail and Email for Sustainers
Adapt these sample direct mail letters and email templates for sustained giving at your station.