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Tag: On-Air Sponsorship

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Post in Corporate Support

Why Recruiting Is a Great Sponsorship Category for Public Media

Tagged with: Industry Categories  On-Air Sponsorship  Prospect Research  Sales Strategy 

Post in Corporate Support

Turn Q2 Holidays and Special Days into Sponsorship Promotion

Tagged with: Industry Categories  Market Research  On-Air Sponsorship  Sales Prospecting  Sales Strategy 

Post in Corporate Support

How to Adapt Commercial Radio Co-Op Copy for Public Media Underwriting

Tagged with: Industry Categories  On-Air Sponsorship  Underwriting Copy  Underwriting Credits 

Member Only Content

Resource in Corporate Support

FCC Regulations for Public Media Sponsorship

Take the guesswork out of copy approval with a strong understanding of how the FCC regulates public media underwriting.

Tagged with: Digital Sponsorship  FCC  Guidelines  Legal  On-Air Sponsorship 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Tagged with: Metrics  On-Air Sponsorship  Proposal  Sales Goals  Value Proposition  Webinars 

Member Only Content

Resource in Corporate Support

Webinar: The Cannabis Industry and Public Media Underwriting

Understand the thorny legal implications associated with accepting cannabis underwriting.

Tagged with: FCC  Legal  On-Air Sponsorship  Underwriting Credits  Webinars 

Member Only Content

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Tagged with: Digital Sponsorship  FCC  Guidelines  Halo Effect  Industry Categories  Legal  Media Kits  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Sales Process  Sales Prospecting  Underwriting Credits  Value Proposition 

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