Tag: On-Air Sponsorship

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Resource in Corporate Support

Webinar: Credit Copy Workshop 2019

Examine credit copy examples to determine their legality and how to make them FCC-compliant.

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Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

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Resource in Corporate Support

Webinar: The Cannabis Industry and Public Media Underwriting

Understand the thorny legal implications associated with accepting cannabis underwriting.

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Webinar: Selling Public Media to Data-Hungry Underwriters

Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Resource in Corporate Support

WBUR’s ROI Research Proving the Case for Public Radio Underwriting

Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.

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Value Added

Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.

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Resource in Corporate Support

Writing Underwriting Credit Copy

Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.

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Resource in Corporate Support

Creating Standard Underwriting Packages

Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.