Greater Public Webinars

Member Only Content

Resource in Major and Planned Giving

Webinar: Packaging Your Budget into Major Donor Offers

One of the major reasons major gift officers in public media do not secure large gifts is because they have very little to present to donors. This webinar addresses that problem/opportunity.

Member Only Content

Resource in Corporate Support

Webinar: You Aren't in the Radio (or TV) Business Anymore

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Member Only Content

Resource in Corporate Support

Webinar: A Guide to the Podcasting Sales Landscape

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

Member Only Content

Resource in Major and Planned Giving

Webinar: Major Giving Prospect Research: How to Apply Data-Powered Strategies

Find the most promising major donors by incorporating data and modeling into your prospect research.

Member Only Content

Resource in Corporate Support

Webinar: Making the Business Case for Underwriting: Updated ROI Research

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Member Only Content

Resource in Corporate Support

Webinar: The Cannabis Industry and Public Media Underwriting

Understand the thorny legal implications associated with accepting cannabis underwriting.

Member Only Content

Resource in Major and Planned Giving

Webinar: Major Donor Offers Through Storytelling

Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

Member Only Content

Resource in Corporate Support

Webinar: Find the Best Compensation Model for Your Corporate Support Team

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.

Member Only Content

Resource in Corporate Support

Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.