
Sponsor Newsletter: A WGBH Case Study
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
WGBH has created a sponsorship-focused monthly e-newsletter that demonstrates the depth, breadth, and unique benefits of WGBH’s local sponsorship program.
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
Sample on-air sponsorship promotional copy. Work with your program director to create promos that work for your station.
Three sample corporate support job descriptions, courtesy of Vermont Public Radio.
Freshen up your credit copy with real samples of credit copy for associations and trade groups from stations across the country.
When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.
Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.
Sample copy for on-air underwriter testimonials.
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
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