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Understand the Giving Cycle
Cultivate a strong membership program that efficiently engages all parts of the giving cycle.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Understanding On-Air Giving
Convert casual listeners into committed members.
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Essential Donor Services
Make sure your donor service team is fully supported to provide answers, assistance and care to your donors.
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Creating Engaging Development Newsletters
Create newsletters that strengthen brand and cultivate belonging
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Membership Copy That Works
Concrete tips and best practices to make your writing as powerful as it can be.
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Webinar: How America's "Giving Economy" Is Changing and What It Means for Stations
Learn how Americans’ view of contributions and philanthropy has changed based on the latest research from Indiana University’s Lilly Family School of Philanthropy
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Creating Winning Email Appeals
Create non-fundraising content that sets the stage for your appeals.