Member Only Content

Resource in Corporate Support

Setting Rates and Packaging Your Inventory

Maximize corporate support sales and meet clients’ needs by setting rates, managing inventory, and creating packages that reflect the demand for and value of public media.

Member Only Content

Resource in Corporate Support

Creating an Effective Corporate Support Proposal

Secure more sponsorships with “you, you, me, us” proposals that demonstrate how partnership with your station will fulfill your client’s needs.

Member Only Content

Resource in Major and Planned Giving

PMDMC Summer Series | Marketing Ideas for Your Planned Giving Program

Discover how to build and maintain an effective planned giving program by incorporating various marketing techniques.

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | MetaPub: Visual Sponsorship and Promotion Software

Learn about Metapub, a visual connection with listeners on a variety of platforms through images, text, and links.

Member Only Content

Resource in Major and Planned Giving

PMDMC Summer Series | Dynamic Messaging for Your Station's Gift Club

Learn how to create clear and compelling messages for your Gift Club donors giving $1,200-$5,000 annually.

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | The Great (Corporate Support) Pivot of 2020

Discuss digital opportunities for your station that rethink our value proposition and use our inherent strengths to adapt to changing needs.

Member Only Content

Resource in Corporate Support

PMDMC Summer Series | Creating New Corporate Sponsorship Products

Hear about the successful stations that identified, tested, and launched new sponsorship products with WBUR's BizLab.