Direct Mail | Direct Mail

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Resource in Membership

Strategies to Build an Advanced Sustainer Program

Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.

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Resource in Membership

Sustainer Marketing Samples and Templates

Access sample letters, emails, scripts, and calculators to support your sustainers program.

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Updated! Resource in Membership

Direct Mail and Email Appeal Campaigns

Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email add-gift, renewal, and lapsed templates for all formats: news, classical, jazz, and triple-A.

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Resource in Membership

Essential Strategies for Public Media Membership Growth

Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.

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Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

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Resource in Membership

PMDMC Summer Series | Do Old Assumptions Hold Up in Changing Times?

Radio and television fundraising leaders will share how they challenged public media's core fundraising assumptions.

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Resource in Major and Planned Giving

Sample Gift Club Scripts, Letters, Emails

Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.

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Resource in Membership

Samples: Direct Mail and Email for Sustainers

Adapt these sample direct mail letters and email templates for sustained giving at your station.

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Resource in Membership

How to Use the Power of Direct Mail

While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.