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Post in Corporate Support

Encouraging Sales News From Classical Stations

Tagged with: Digital Sponsorship  Event Sponsorship  Format: Classical  Industry Categories  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Corporate Support Practices at WXPN Built Success Through Pandemic and Beyond

Tagged with: COVID-19  Halo Effect  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Corporate Support 2023 Recession and Pandemic Proofing

Tagged with: Industry Categories  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Is Radio Still a Strong Marketing Choice?

Tagged with: Case Development  COVID-19  Market Research  Metrics  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Audience Development

How to Use “Outside Thinking” to Develop Public Media Audiences

Tagged with: Engagement  Leadership  Market Research  Marketing  New Audiences 

Post in Audience Development

How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences

Tagged with: Access and Inclusion  Community  Events  Market Research  Marketing  Media Knowledge  New Audiences  New Members 

Post in Corporate Support

Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success

Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.

Tagged with: Client Communication  Digital Sponsorship  Prospect Research  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

Post in Equity & Inclusion

KALW and KUT Leaders Speak About Guiding Stations in a Moment of Change

As public media organizations decide whether and when to return to buildings, Tina Pamintuan and Debbie Hiott speak about their leadership choices at their respective stations.

Tagged with: Access and Inclusion  COVID-19  Leadership 

Post in Corporate Support

Effective Ways to Educate Clients About the Reality of Radio Listenership

Make sure clients and prospects know that recent growth in digital sponsorship hasn't diminished the power of radio underwriting.

Tagged with: Sales Strategy 

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