Tag: Digital Sponsorship
NPR Network Community Conversations: Digital Audio Exchange
A newly launched initiative to turn NPR and stations’ unsold digital inventory into revenue and create more sponsorship opportunities.
NPR Network Initiative Community Conversations
Greater Public is hosting a series of webinars for our members to hear directly from NPR leadership and staff, ask questions, and provide feedback on these components of the NPR Network Initiative.
Roundtable Colleagues Cite Most Successful Reasons to Sponsor Radio
WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity
Leveraging Category Disruption in 2022
Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Work Smart: Public Media Sponsorship Training for Newcomers
Rapidly build your foundation in public media sponsorship sales for bigger and faster revenue success.
Three New Reasons to Leverage the Halo Effect in Your Local Sponsorship Efforts
Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.