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Tag: Digital Sponsorship

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Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Post in Corporate Support

Leveraging Category Disruption in 2022

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Industry Categories  Market Research  Sales Prospecting  Value Proposition 

Post in Corporate Support

Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success

Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.

Tagged with: Client Communication  Digital Sponsorship  Prospect Research  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

Resource in Corporate Support

Work Smart: Public Media Sponsorship Training for Newcomers

Rapidly build your foundation in public media sponsorship sales for bigger and faster revenue success.

Tagged with: Digital Sponsorship  Online Learning 

Post in Corporate Support

Three New Reasons to Leverage the Halo Effect in Your Local Sponsorship Efforts

Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.

Tagged with: Digital Sponsorship  Halo Effect 

Post in Corporate Support

Changing Media Measurement from Ratings to Impressions: Good for Public Media?

Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.

Tagged with: Digital Sponsorship  Sales Process 

Post in Corporate Support

Five Ways to Increase Sponsorship Call-ins and Leads

Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.

Tagged with: Digital Sponsorship  Sales Process  Sales Prospecting  Value Proposition 

Post in Corporate Support

The Cookie Apocalypse: A Tasty Opportunity for Public Media

Tracking cookies in digital ads are disappearing. Here's what it means for public media digital sponsorship.

Tagged with: Digital Sponsorship 

Post in Corporate Support

How to Pivot Corporate Support to Meet This Year's Challenges, Part 3

Respond to COVID disruptions with forward-looking corporate support practices.

Tagged with: COVID-19  Digital Sponsorship  Sales Process 

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