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Tag: Halo Effect

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Post in Corporate Support

Why Public Radio Remains Essential for Effective Brand Development in 2025

Tagged with: Halo Effect  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

Radio vs. Social Media: Leaning into Trust as a Differentiator for Sponsors

Tagged with: Client Communication  Halo Effect  Market Research  Proposal  Sales Strategy  Value Proposition 

Post in Corporate Support

The Importance of Ad-Creative Effectiveness Makes a Case for Public Media Sponsorship

Tagged with: Advertising  Branding  Client Communication  Halo Effect  Proposal  Sales Process  Sales Strategy  Value Proposition 

Post in Corporate Support

Leveraging Public Media’s Marketing Oasis During the Political Campaign Season

Tagged with: Advertising  Elections  Halo Effect  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Play to Your Strengths: Selling Sponsorship to Professional Services

Tagged with: Halo Effect  Industry Categories  Prospect Research  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

How Public Media Sponsorship Can Help Business Leaders Close the Trust Gap

Tagged with: Halo Effect  Market Research  Sales Process  Value Proposition 

Member Only Content

Resource in Corporate Support

Sales Proposal Central

Use our collection of proposal assets and best practices to build effective sales proposals that connect the dots for your client about the unique value of public media.

Tagged with: Halo Effect  Proposal  Sales Process  Sales Strategy 

Post in Membership

WGVU Reimagines Public Media Development Amidst Fundraising Challenges

Tagged with: Digital Sponsorship  Event Sponsorship  Halo Effect  Leadership  Major Giving Goals  Membership  Mid-Level Giving  Multi-Platform Sponsorship  New Audiences  Sales Strategy  Strategy  Testimonials  Value Proposition 

Post in Corporate Support

Five Ways to Capture More Corporate Support Revenue in Q4

Tagged with: Elections  Halo Effect  Industry Categories  Sales Prospecting  Sales Strategy  Value Proposition 

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