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Tag: Sales Process

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Member Only Content

Resource in Corporate Support

Effective Email Marketing for Your Sponsorship Clients

Promote sponsorship at your station using client-facing email marketing campaigns.

Tagged with: Digital Sponsorship  Email Marketing  Media Kits  Proposal  Sales Process  Sales Prospecting  Value Proposition 

Post in Corporate Support

Why Surveying Your Underwriters Is a Good Idea

Tagged with: Halo Effect  Sales Manager  Sales Process  Sales Strategy 

Post in Corporate Support

What Local Radio Buyers Are Thinking

Tagged with: Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success

Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.

Tagged with: Client Communication  Digital Sponsorship  Prospect Research  Sales Goals  Sales Process  Sales Prospecting  Sales Strategy 

Post in Corporate Support

Changing Media Measurement from Ratings to Impressions: Good for Public Media?

Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.

Tagged with: Digital Sponsorship  Sales Process 

Post in Corporate Support

Five Ways to Increase Sponsorship Call-ins and Leads

Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.

Tagged with: Digital Sponsorship  Sales Process  Sales Prospecting  Value Proposition 

Post in Membership

Bathroom Scales and Underwriting Sales: The Not-So-Likely Connection

Underwriting sales veteran Michelle Petties offers an eight-step strategy to inspire underwriting sales success, based on the principles she's used in her personal health journey.

Tagged with: Sales Process 

Post in Corporate Support

How to Pivot Corporate Support to Meet This Year's Challenges, Part 3

Respond to COVID disruptions with forward-looking corporate support practices.

Tagged with: COVID-19  Digital Sponsorship  Sales Process 

Post in Corporate Support

Possibly the Most Compelling Reason to Sponsor Public Media

Radio ads are shown to successfully increase web traffic.

Tagged with: Sales Process  Value Proposition 

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