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Tag: Value Proposition

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Member Only Content

Resource in Corporate Support

Key Research for Underwriting

A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.

Tagged with: Halo Effect  Media Kits  Metrics  Value Proposition 

Member Only Content

Resource in Corporate Support

WBUR’s ROI Research Proving the Case for Public Radio Underwriting

Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.

Tagged with: Industry Categories  Metrics  On-Air Sponsorship  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: New NPR/Halo Effect Underwriting Research  

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.

Tagged with: Halo Effect  Value Proposition  Webinars 

Member Only Content

Resource in Corporate Support

Value Added

Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.

Tagged with: Multi-Platform Sponsorship  On-Air Sponsorship  Value Proposition 

Resource in Corporate Support

Common Media Terms and Formulas

When working with an agency or a sophisticated marketing professional, it will be necessary to understand the language of ratings and commercial radio sales terminology.

Tagged with: Media Knowledge  Public Media 101  Value Proposition 

Member Only Content

Resource in Corporate Support

Public Media Benefits for Four Types of Corporate Support

Valuable, effective corporate-nonprofit partnerships advance both the mission of the nonprofit organization and the business purpose of the sponsor.

Tagged with: Public Media 101  Value Proposition 

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