Author: Ellen Guettler
Leveraging Category Disruption in 2022
Recruit and Retain Top Revenue-Generating Talent to Public Media
Mohn Gifts Signal the Importance of Station Relationships
How to Adapt Commercial Radio Co-Op Copy for Public Media Underwriting
The Three Best Sponsorship Categories to Cultivate for Spring
The sponsorship categories that will position you for seasonal advertising in Q2 of 2022.
Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
NHPR Earns Top Honor for Reaching Major Growth in Benchmarks
NHPR used the Benchmarks for Public Radio Fundraising tool to identify areas of fundraising underperformance that they transformed with targeted strategies.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.