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Webinar: Recruit and Retain Revenue-Generating Talent During the Great Resignation
Examine what top revenue-generating talent want from their next employer as well as keys to successful employee retention in public media.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Work Smart: Public Media Sponsorship Training for Newcomers
Rapidly build your foundation in public media sponsorship sales for bigger and faster revenue success.
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Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
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How the Halo Effect Benefits Sponsors
Understand how the Halo Effect delivers tangible value to our sponsors.
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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
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Traffic Professionals Cohort
Join us to network, have fun, and kickstart our new cohort for the coming year.
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Sample Copy: State Lotteries
Strengthen your credit copy with real samples of state lottery credit copy from stations across the country.