Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Where to start? How to start? Where to focus? How to prioritize? These are some of the most basic questions public media stations are struggling with when it comes to getting started with digital sponsorship, or taking an existing strategy to the next level.
These real-world tools and examples are designed to address the specific barriers to online sponsorship prevalent in public media. These articles are organized by topic to help stations move forward more easily with a digital sponsorship strategy, and generate online revenue in earnest.
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