Corporate Support | Digital Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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These corporate support best practices provide the foundation for successful public media underwriting sales.
Although you can hard-code sponsor images onto your web pages and e-newsletters directly, you’ll be better-served to implement ad serving and trafficking software.
Refine your underwriting offerings with this sample marketing piece that provides an overview of KUHF’s online sponsorship opportunities.
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.
In the spirit of sharing experiences and learning, we've gathered digital sponsorship tools and examples from stations across the system below, organized by resource type and topic below.
When pricing online sponsorship opportunities and projecting corresponding revenue, it is important to understand that two main factors - traffic and market value - really guide how you assign value to your inventory and the approach you will take when selling it.
The most important message is that online sponsorship inventory should be quantified and sold, not given away for free as part of a broadcast buy, AKA “value add.”
One of the first steps in ramping up your online sponsorship efforts is identifying which assets you have to sell, how marketable they are, and which additional assets might be within your reach over time.
The online playing field is in a state of constant evolution. This doesn’t mean you shouldn’t play. It simply means that you need to be flexible and ready to adjust your practices and guidelines to adapt to the shifting landscape.