Five Ways to Reboot Your Sponsorship Prospect List and Accelerate Success
Take advantage of the 2022 business rebound with these tips to refine your sponsorship prospecting and sales habits.
Corporate Support | Digital Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Work Smart: Public Media Sponsorship Training for Newcomers
Rapidly build your foundation in public media sponsorship sales for bigger and faster revenue success.
Three New Reasons to Leverage the Halo Effect in Your Local Sponsorship Efforts
Now more than ever sponsors are looking for a trusted environment that will protect and elevate their brand. Public media's Halo Effect is well positioned to do just that.
Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
The Cookie Apocalypse: A Tasty Opportunity for Public Media
Tracking cookies in digital ads are disappearing. Here's what it means for public media digital sponsorship.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Maximize Streaming Audio Sponsorship Now More Than Ever
Add to sponsorship sales and increase digital revenue using dynamically inserted streaming audio pre-rolls.
Member Only Content
Webinar: The Great Corporate Support Pivot with Paul Jacobs
Examine sponsorship during this stage of the pandemic including digital, FY22 planning, and the uneven economic rebound.