Changing Media Measurement from Ratings to Impressions: Good for Public Media?
Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
Corporate Support | Digital Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
Five Ways to Increase Sponsorship Call-ins and Leads
Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
The Cookie Apocalypse: A Tasty Opportunity for Public Media
Tracking cookies in digital ads are disappearing. Here's what it means for public media digital sponsorship.
How to Pivot Corporate Support to Meet This Year's Challenges, Part 3
Respond to COVID disruptions with forward-looking corporate support practices.
Maximize Streaming Audio Sponsorship Now More Than Ever
Add to sponsorship sales and increase digital revenue using dynamically inserted streaming audio pre-rolls.
Member Only Content
Webinar: The Great Corporate Support Pivot with Paul Jacobs
Examine sponsorship during this stage of the pandemic including digital, FY22 planning, and the uneven economic rebound.
Member Only Content
Webinar: The Great Corporate Support Pivot of 2020, Part 2
Join us for a discussion about how the latest pandemic and political events affect corporate support strategy for 2021.
Member Only Content
PMDMC Summer Series | MetaPub: Visual Sponsorship and Promotion Software
A Tale of Corporate Support Sponsorship in FY20
Chronicle the seismic changes of FY20 so far and embrace principles of innovation for the months to come.