Understand what Nielsen's impending shift from ratings-based to impressions-based buying and selling means for public media sponsorship and individual sales efforts.
Corporate Support | Digital Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Use your broadcast reach and email lists to market your unique value proposition to prospective sponsors.
Tracking cookies in digital ads are disappearing. Here's what it means for public media digital sponsorship.
Respond to COVID disruptions with forward-looking corporate support practices.
Add to sponsorship sales and increase digital revenue using dynamically inserted streaming audio pre-rolls.
Examine sponsorship during this stage of the pandemic including digital, FY22 planning, and the uneven economic rebound.
Join us for a discussion about how the latest pandemic and political events affect corporate support strategy for 2021.
Chronicle the seismic changes of FY20 so far and embrace principles of innovation for the months to come.