Corporate Support | Sales Process

Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.

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Understanding Challenge Grants

A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.

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Sponsorship Trade Policy Template

Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.

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Secrets to Closing Underwriting Sales

The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.

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Dealing With Rep Firms

Review answers to the most frequently-asked questions by stations considering outside underwriting representation.

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