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Order Entry and Creating an Annual Growth Plan
Maximize your revenue potential by planning your inventory and improving traffic systems.
Corporate Support | Sales Process
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Five Steps to a Successful First Sales Appointment With an Underwriting Prospect
Use these simple steps to achieve an initial sales meeting and move a prospect toward being willing to entertain a sponsorship proposal.
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Working with Advertising Agencies
Knowing who to call on at an advertising agency is half the battle.
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Webinar: Managing your Time and Priorities
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Understanding Challenge Grants
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
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Sponsorship Trade Policy Template
Regulate your station's acceptance of trade as currency for sponsorship by customizing this sample policy for your use.
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Secrets to Closing Underwriting Sales
The most successful sales are built on mutual commitments that place demands on both the customer and seller to move the sale forward.
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Objections From an Underwriting Prospect: No Longer an Obstacle to Sales
As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
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Dealing With Rep Firms
Review answers to the most frequently-asked questions by stations considering outside underwriting representation.