Membership | Benchmarks
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Five Years of Data from Stations Point to Critical Opportunity for Growth in Mid-Level and Major Giving
NHPR Earns Top Honor for Reaching Major Growth in Benchmarks
NHPR used the Benchmarks for Public Radio Fundraising tool to identify areas of fundraising underperformance that they transformed with targeted strategies.
Member Only Content
Webinar: Fulfilling Your Major Gift Potential Using FY20 Benchmarks Data
Join us for the first ever look at public radio’s major giving Benchmarks results and possibilities at the $10,000 + level.
What You Need to Learn From Your Own Fundraising History
Increasing your membership revenue during the current COVID-19 crisis will hinge on your knowledge of your station's own fundraising potential.
Member Only Content
What Happened to Station Revenue During the 2007-08 Financial Crisis
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
Molly Davis’s Top Four Recommendations for Achieving Meteoric Growth With Benchmarks
Achieve significant growth in your station's revenue with these recommendations for how to use Benchmarks for Public Radio Fundraising.