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Membership | On-Air Drives
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Webinar: Creating a Top-Performing Membership Program
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Membership Essentials Toolkit
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
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On-Air Giving Fundamentals
An on-air membership drive is the single best way to bring in new members. In some ways it’s also the easiest. You don’t have to lead your audience to the services you provide, because they’ve already made their own choice to listen.
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The Structure of an On-Air Pitch
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
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Interactive Tool: Should My Station Try a Shorter Drive?
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?
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Calculating Your Station's On-Air Fundraising Efficiency
Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
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On-Air Drive Calendar
Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.
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Integrated On-Air Campaign Planning Timeline Template
Download a on-air campaign planning timing template for use at your station.