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Tag: Digital Sponsorship

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Post in Corporate Support

Applying Commercial Radio Digital Revenue Benchmarks to Public Media

Tagged with: Digital Sponsorship  Media Knowledge  Sales Strategy  Value Proposition 

Post in Corporate Support

A Guide to Mapping Sponsors to National Promotional Events for 2025

Tagged with: Digital Sponsorship  Donor Events  Event Sponsorship  On-Air Sponsorship  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Audience Development

Rethinking Success: How Public Radio Stations Can Leverage Podcasts for Audience, Impact, and Revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  New Audiences  Podcasting 

Post in Corporate Support

Leaning into Public Media Brand Safety as a Selling Point

Tagged with: Advertising  Client Communication  Digital Sponsorship  IAB  Sales Process  Sales Strategy 

Post in Corporate Support

Quick Research Hits to Help Make the Case for Public Radio Sponsorship

Tagged with: Digital Sponsorship  Market Research  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Membership

WGVU Reimagines Public Media Development Amidst Fundraising Challenges

Tagged with: Digital Sponsorship  Event Sponsorship  Halo Effect  Leadership  Major Giving Goals  Membership  Mid-Level Giving  Multi-Platform Sponsorship  New Audiences  Sales Strategy  Strategy  Testimonials  Value Proposition 

Post in Corporate Support

Replicable Corporate Support Ideas Coming Out of PMDMC23

Tagged with: Digital Sponsorship  Event Sponsorship  Halo Effect  Partnerships  Proposal  Sales Process  Sales Strategy  Value Proposition 

Post in Audience Development

Not Business as Usual, and We Are Not Alone

Tagged with: Building Resilience  Digital Sponsorship  New Audiences  New Members 

Post in Corporate Support

Three Ways Stations Are Increasing Sponsored Digital Revenue

Tagged with: Digital Sponsorship  Marketing  Podcasting  Value Proposition 

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