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Tag: Guidelines

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Member Only Content

Resource in Corporate Support

Why and How the FCC Regulates Public Media

Understand the role of the FCC in public media, as well as what defines acceptable sponsorship copy.

Tagged with: FCC  Guidelines  Underwriting Credits 

Member Only Content

Resource in Membership

Strategies to Build an Advanced Sustainer Program

Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.

Tagged with: Direct Mail  Donor Cultivation  Guidelines  Sustainers 

Member Only Content

Resource in Membership

Starting a Sustainer Program

A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.

Tagged with: Data Management  Digital Fundraising  Direct Mail  Donor Acknowledgement  Donor Stewardship  Email Marketing  Guidelines  Lapsed  Membership  Public Media 101  Renewals  Strategy  Sustainers 

Member Only Content

Updated! Resource in Corporate Support

FCC Regulations for Public Media Sponsorship

Take the guesswork out of copy approval with a strong understanding of how the FCC regulates public media underwriting.

Tagged with: Digital Sponsorship  FCC  Guidelines  Legal  On-Air Sponsorship 

Member Only Content

Resource in Membership

Webinar: The Zen of KPIs: Bringing Focus to Your Organization

A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.

Tagged with: Data Management  Guidelines  Metrics  Public Media 101  Strategy  Webinars 

Member Only Content

Resource in Corporate Support

Corporate Support Administrative Templates

Save time by adapting these vetted documents for use at your station.

Tagged with: Client Communication  Guidelines  Human Resources  Sales Process  Traffic 

Member Only Content

Resource in Corporate Support

How to Launch Podcast Sponsorship

Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

Tagged with: Ad Serving  Digital Sponsorship  Guidelines  Metrics  Podcasting  Pricing  Sales Process 

Member Only Content

Resource in Corporate Support

Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

Tagged with: Digital Sponsorship  FCC  Guidelines  Halo Effect  Industry Categories  Legal  Media Kits  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Sales Process  Sales Prospecting  Underwriting Credits  Value Proposition 

Member Only Content

Resource in Corporate Support

Knowledge Is Power: E-Cig Updates, Elections and Advocacy

Three timely, credit-related issues that deserve attention.

Tagged with: FCC  Guidelines  Underwriting Credits 

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