The Greater Public Blog : Corporate Support

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Radio vs. Social Media: Leaning into Trust as a Differentiator for Sponsors

January 17, 2025 by Anna McDonald
Client Communication Halo Effect Market Research Proposal Sales Strategy Value Proposition
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It’s Time to Say “Thank You” to Business Supporters and Agencies

November 27, 2024 by Laura Landress
Access and Inclusion Client Communication Renewals Sales Strategy sponsor Year End
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The Importance of Ad-Creative Effectiveness Makes a Case for Public Media Sponsorship

November 19, 2024 by Anna McDonald
Advertising Branding Client Communication Halo Effect Proposal Sales Process Sales Strategy Value Proposition
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Tips for More Automotive Sponsorship

October 25, 2024 by Laura Landress
Client Communication Industry Categories On-Air Sponsorship Sales Process Sales Prospecting Sales Strategy Underwriting Credits Value Proposition
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A Guide to Mapping Sponsors to National Promotional Events for 2025

October 24, 2024 by Anna McDonald
Digital Sponsorship Donor Events Event Sponsorship On-Air Sponsorship Proposal Sales Prospecting Sales Strategy Value Proposition
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Leveraging the Local Radio Ad Spend Forecast for 2025

October 8, 2024 by Anna McDonald
Ad Serving Client Communication Industry Categories Joint Licensee Media Knowledge Multi-Platform Sponsorship On-Air Sponsorship Sales Prospecting

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