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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
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Traffic Professionals Cohort
Join us to network, have fun, and kickstart our new cohort for the coming year.
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Sample Copy: State Lotteries
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Webinar: Best New Corporate Support Ideas: Pandemic Recovery Edition
Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.
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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.
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Webinar: The Great Corporate Support Pivot with Paul Jacobs
Examine sponsorship during this stage of the pandemic including digital, FY22 planning, and the uneven economic rebound.
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Sample Copy: Mental Health and Wellness
Strengthen your credit copy with real samples of mental health and wellness credit copy from stations across the country.