
What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
Discern when and how to bring the Halo Effect into sales conversations and proposals.
Build these assets into your sales process to illustrate the power of the Halo Effect.
Join us to network, have fun, and kickstart our new cohort for the coming year.
Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.
Reinforce the strength of the Halo Effect using these four copywriting practices.
Examine sponsorship during this stage of the pandemic including digital, FY22 planning, and the uneven economic rebound.
Strengthen your credit copy with real samples of mental health and wellness credit copy from stations across the country.
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