Major and Planned Giving

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Gift Club Toolkit

Develop a thriving gift club that engages lower-level donors with capacity to give more, and discovers major donors for individual cultivation.

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How to Start a Gift Club From Scratch

Launch this essential fundraising pathway that lets donors travel from membership to major giving.

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Webinar: Packaging Your Budget into Major Donor Offers

One of the major reasons major gift officers in public media do not secure large gifts is because they have very little to present to donors. This webinar addresses that problem/opportunity.

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Webinar: Major Giving Prospect Research: How to Apply Data-Powered Strategies

Find the most promising major donors by incorporating data and modeling into your prospect research.

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Capital Campaign Case Statements

Dazzle your donors with a campaign case statement that makes them want to be a part of your important and aspirational project.

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How to Begin Your Case Statement

Lay a strong foundation for your case statement by answering the thorniest questions before drafting a document.

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Five Capital Campaign Case Statement Examples

Model your campaign case statement on these captivating examples that have helped raise millions of dollars for five different stations.

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Webinar: Major Donor Offers Through Storytelling

Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.

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Webinar: Understand Tax Law Changes That Will Affect Your Donors, Part 2

A two-part webinar series. The Tax Cuts and Jobs Act of 2017 is bound to cause changes in giving and stewardship at your organization in the year to come.