Corporate Support

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Writing Copy for Public Radio Corporate Sponsorship

Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.

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Webinar: Who Does What? Understanding Roles Inside Your Station

Public Media professionals share their views and recommendations on how salespeople can work across departments at their stations for the best outcomes.

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Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

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Underwriting ROI Research: Proof of Success by Category

Aggregated data from the five participating markets that demonstrates superior underwriting results for financial institutions, consumer brands, hospitals, and university programs.

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Underwriting ROI Research: Summary and Methodology

Aggregated data from the five participating markets demonstrating how underwriting performs better for your sponsors than advertising on other media.

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WBUR’s ROI Research Proving the Case for Public Radio Underwriting

Convert more prospects into clients with this research that shows how underwriting on public radio is better than advertising at moving product for corporate sponsors.

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The Four Rules of Customer Service That Keep Underwriters Coming Back

Keeping sponsors happy, ensuring that they come back in the future and encouraging them to give you referrals should be one of your primary goals.

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Webinar: Leveraging The Halo Effect To Write Copy That Delivers

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.

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Order Entry and Creating an Annual Growth Plan

Maximize your revenue potential by planning your inventory and improving traffic systems.