Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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As in any other sales situation, objections are a common occurrence and public radio sellers will run into them again and again. Objections are simply resistance on the part of the prospect.
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When it comes time to hire an sales manager, put these tools to use to help ensure faster onboarding and a longer tenure for a higher-performing manager.
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The purpose of the second interview is to confirm your judgments from the first interview. Take advantage of the second interview to inquire more deeply about the behaviors necessary for success.
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Find out how to approach the first in-person meeting with a prospective job candidate.
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The goal of phone screening is to qualify a potential fit between a sales candidate and the station. This step will prevent you from spending time interviewing someone who's a bad fit.
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The candidates you have to choose from are only as good the pool of candidates you attract. Better applicants = better finalists
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The best salespeople rarely find their next job through an ad. Someone who knows how well they perform typically recruits them, or they target companies where they would like to work. Recruiting on an ongoing basis puts you in the running to hire these top salespeople.
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Three timely, credit-related issues that deserve attention.
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Master IRS compliance with this update by John Crigler, attorney for Garvey, Schubert, Barer.
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