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Non-profit underwriting isn't always a trouble-free proposition.

The basic FCC underwriting principles apply to all underwriters, but state and other federal laws may affect a decision to accept a donation from certain organizations.

Be aware of the FCC, FEC, and IRS issues that arise for public media underwriting during an election period.

While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.