Corporate Support | Webinars

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.

Learn the latest in effective recruiting strategies to ensure you have a strong applicant pool and hear how best to screen applicants to create an efficient hiring process.

Feel like you don't have enough time to get everything done?

Laura Landress of Nashville Public Radio discusses her management tools, shares her strategies on leading and motivating her team and planning to ensure the team meet its revenue goals.

While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.

Hear the results of the latest NPR Underwriting Research conducted by Jacobs Media.