Corporate Support | Webinars

Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.

All Tags in Corporate Support

See Corporate Support in the Blog

Member Only Content

Resource in Corporate Support

Webinar: You Better Believe It: A UBIT Primer

The webinar will introduce you to the concept of unrelated business income tax (UBIT), the IRS’s definition of “advertising,” and IRS requirements for reporting and paying federal income tax on UBIT.

Member Only Content

Resource in Corporate Support

Webinar: Leveraging a Younger Audience for Corporate Support Success

Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.

Member Only Content

Resource in Corporate Support

Video: Key Message Points for Underwriting

Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.

Member Only Content

Resource in Corporate Support

Webinar: Leveraging The Halo Effect To Write Copy That Delivers

This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.

Member Only Content

Resource in Corporate Support

Webinar: Recruiting and Screening Strategies for Corporate Support

Learn the latest in effective recruiting strategies to ensure you have a strong applicant pool and hear how best to screen applicants to create an efficient hiring process.

Member Only Content

Resource in Corporate Support

Webinar: Managing your Time and Priorities

Feel like you don't have enough time to get everything done?

Member Only Content

Resource in Corporate Support

Webinar: Managing and Motivating Your Underwriting Team

Laura Landress of Nashville Public Radio discusses her management tools, shares her strategies on leading and motivating her team and planning to ensure the team meet its revenue goals.