Corporate Support | Webinars

Get the best recommendations for presenting digital ads to your underwriting clients and other digital sponsorship best practices.

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.

Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.

ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.

Understand the thorny legal implications associated with accepting cannabis underwriting.

A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.