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Creating Winning Email Appeals
Create non-fundraising content that sets the stage for your appeals.
Membership | Email Marketing
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
Ten Ideas to Improve Your Email Strategy in the Next 12 Months
Authentic Representation Through On-Air Fundraising
Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.
The Time to Prioritize Digital Revenues and Engagement Is Now
Many public media stations are missing out on the most basic basic opportunities to raise more revenue online.
What We Learned From Making Secret Online Donations to Public Media Organizations
Raise more money online by taking these steps to improve your online giving process and post-donation communications.
Member Only Content
The Public Media Online Fundraising Scorecard
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
What the Latest Data Tells Us About Calendar-Year-End Giving
M+R presents its 2018 Benchmarks study of nonprofit online strategy and performance, including the most current tips about calendar-year-end giving strategy.
Secrets to WETA’s Record-Breaking Year-End Email Campaign
Increase your CYE revenue significantly with these email-fundraising tactics from WETA, a station that increased its CYE revenue by 142% over four years.
Increase Donations Over Time With the Right Gift Ladders
Apply these tested gift-ladder strategies to email and direct mail appeals to encourage members to increase their donations over time.