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Tag: Advertising

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Post in Corporate Support

The Importance of Ad-Creative Effectiveness Makes a Case for Public Media Sponsorship

Tagged with: Advertising  Branding  Client Communication  Halo Effect  Proposal  Sales Process  Sales Strategy  Value Proposition 

Post in Corporate Support

Leveraging Public Media’s Marketing Oasis During the Political Campaign Season

Tagged with: Advertising  Elections  Halo Effect  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Audience Development

Rethinking Success: How Public Radio Stations Can Leverage Podcasts for Audience, Impact, and Revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  New Audiences  Podcasting 

Post in Corporate Support

Play to Your Strengths: Offering Great Marketing Value to Sponsors

Tagged with: Advertising  Case Development  Client Communication  Elections  Proposal  Prospect Research  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Corporate Support

Leaning into Public Media Brand Safety as a Selling Point

Tagged with: Advertising  Client Communication  Digital Sponsorship  IAB  Sales Process  Sales Strategy 

Post in Corporate Support

Five Ways to Win More With Advertising Firms

Tagged with: Advertising  Digital Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

WUKY Sponsorship Grants Aim to Build Audience and Promote Diversity

Tagged with: Advertising  Digital Sponsorship  Marketing  Multi-Platform Sponsorship  New Audiences  Partnerships 

Post in Corporate Support

Leveraging Category Disruption in 2022

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Industry Categories  Market Research  Sales Prospecting  Value Proposition 

Member Only Content

Resource in Corporate Support

Webinar: Thinking Outside the Box: Using Rich Media to Increase Digital Banner Revenue

A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  Webinars 

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