• Create an account
  • Sign In
Greater Public
  • Member Resources
    • Membership
      • On-Air Fundraising Scripts
      • ScriptPro AI
      • Mail and Email Campaign Copy
      • On-Air Drive Calendar
    • Corporate Support
      • Credit Copy Central
      • FCC Compliance FAQ Database
      • Halo Effect Toolkit
      • Onboarding Toolkit
    • Major and Planned Giving
      • Major Giving Toolkit
      • Gift Club Toolkit
      • Planned Giving Toolkit
      • Gifts of Stock Toolkit
    • Access and Inclusion
      • Access and Inclusion at Greater Public
      • Access and Inclusion Resources for Public Media Professionals
    • Webinars & Videos
      • Upcoming and Past Webinars
      • Quick Takes
    • Benchmarks
  • Blog
    • Membership
    • Corporate Support
    • Major and Planned Giving
    • Equity and Inclusion
    • Audience Development
  • Events & Training
    • Upcoming Events Calendar
    • Visit PMDMC.org
    • Greater Public Roundtables
    • Our Hour: A Gathering for BIPOC in Public Media
    • The Major Giving Pathway for Public Media
  • Public Media Jobs
    • View Openings
    • Submit A Job
    • Careers at Greater Public
  • Direct Mail Services
    • Visit GreaterPublicServices.com
  • About
    • About Greater Public
    • Become A Member
    • Member Organizations
    • Affinity Groups
    • Staff & Advisor Directory
    • Board of Directors
    • FAQs
    • Contact Us

Tag: Advertising

Refine by Discipline

  • Access & Inclusion ›
  • Audience Development ›
  • Corporate Support ›
  • Major and Planned Giving ›
  • Membership ›

Post in Corporate Support

Strengthen Corporate Support Retail Prospecting with RAB’s Top Business Trends Info

Tagged with: Advertising  Client Communication  Corporate Support  Digital Sponsorship  Event Sponsorship  Events  Industry Categories  Market Research  Marketing  Media Knowledge  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Corporate Support

Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

Tagged with: Advertising  Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  Metrics  Multi-Platform Sponsorship  Proposal  Sales Strategy  Value Proposition  Year End 

Post in Corporate Support

Public Media Underwriting’s Value Proposition Was Built for These Uncertain Economic Times

Tagged with: Advertising  Branding  Case Development  Community  Digital Sponsorship  Halo Effect  Marketing  On-Air Sponsorship  Sales Process  Sales Strategy  Underwriting Copy  Underwriting Credits  Value Proposition 

Post in Corporate Support

Public Radio Underwriting ROI: Perception vs. Reality

Tagged with: Advertising  Branding  Corporate Support  Digital Sponsorship  Halo Effect  Market Research  Marketing  Measuring and Reporting Impact  Media Kits  Media Knowledge  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Pricing  Promotion  Rate Card  Sales Strategy  Share of Voice (SOV)  sponsor  Value Proposition 

Post in Corporate Support

The Importance of Ad-Creative Effectiveness Makes a Case for Public Media Sponsorship

Tagged with: Advertising  Branding  Client Communication  Halo Effect  Proposal  Sales Process  Sales Strategy  Value Proposition 

Post in Corporate Support

Leveraging Public Media’s Marketing Oasis During the Political Campaign Season

Tagged with: Advertising  Elections  Halo Effect  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Audience Development

Rethinking Success: How Public Radio Stations Can Leverage Podcasts for Audience, Impact, and Revenue

Tagged with: Ad Serving  Advertising  Digital Sponsorship  New Audiences  Podcasting 

Post in Corporate Support

Play to Your Strengths: Offering Great Marketing Value to Sponsors

Tagged with: Advertising  Case Development  Client Communication  Elections  Proposal  Prospect Research  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Corporate Support

Leaning into Public Media Brand Safety as a Selling Point

Tagged with: Advertising  Client Communication  Digital Sponsorship  IAB  Sales Process  Sales Strategy 

1 2 Next »

Sign In to Greater Public

Forgot your password?

New to Greater Public? Create an account.

Address

PO Box 303279
Austin, TX 78703-0055

(800) 454-2314

Stay in touch with us

  • Contact Us
  • FAQs

Copyright © Greater Public 2025. Privacy Policy