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Tag: Market Research

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Post in Corporate Support

Radio vs. Social Media: Leaning into Trust as a Differentiator for Sponsors

Tagged with: Client Communication  Halo Effect  Market Research  Proposal  Sales Strategy  Value Proposition 

Member Only Content

Resource in Membership

Webinar: Trends in Non-Profit Individual Giving 2024

Understand the fundraising performance of organizations outside of public media with this comprehensive analysis.

Tagged with: Market Research  Metrics  New Members  On-Air Drives  Strategy  Webinars 

Resource in Membership

Webinar: M+R Benchmarks for Public Media 2024

Learn more about the 2024 M+R Benchmarks Study results with a specific focus on findings from public media orgs.

Tagged with: Ad Serving  Digital Fundraising  Email Marketing  Market Research  Metrics  Mobile  Social Media  Webinars 

Post in Corporate Support

How Public Media Sponsorship Can Help Business Leaders Close the Trust Gap

Tagged with: Halo Effect  Market Research  Sales Process  Value Proposition 

Post in Corporate Support

Quick Research Hits to Help Make the Case for Public Radio Sponsorship

Tagged with: Digital Sponsorship  Market Research  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Member Only Content

Resource in Membership

Webinar: Local Audience Research Meta-Analysis Findings

Join this webinar to understand the results and actionable findings of two dozen news and music audience research studies.

Tagged with: Market Research  Marketing  New Audiences  Webinars 

Post in Corporate Support

Is Radio Still a Strong Marketing Choice?

Tagged with: Case Development  COVID-19  Market Research  Metrics  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Audience Development

How to Use “Outside Thinking” to Develop Public Media Audiences

Tagged with: Engagement  Leadership  Market Research  Marketing  New Audiences 

Post in Audience Development

How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences

Tagged with: Access and Inclusion  Community  Events  Market Research  Marketing  Media Knowledge  New Audiences  New Members 

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