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Tag: Market Research

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Post in Corporate Support

Strengthen Corporate Support Retail Prospecting with RAB’s Top Business Trends Info

Tagged with: Advertising  Client Communication  Corporate Support  Digital Sponsorship  Event Sponsorship  Events  Industry Categories  Market Research  Marketing  Media Knowledge  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Corporate Support

Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

Tagged with: Advertising  Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  Metrics  Multi-Platform Sponsorship  Proposal  Sales Strategy  Value Proposition  Year End 

Post in Corporate Support

Public Radio Underwriting ROI: Perception vs. Reality

Tagged with: Advertising  Branding  Corporate Support  Digital Sponsorship  Halo Effect  Market Research  Marketing  Measuring and Reporting Impact  Media Kits  Media Knowledge  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Pricing  Promotion  Rate Card  Sales Strategy  Share of Voice (SOV)  sponsor  Value Proposition 

Post in Corporate Support

Public Media’s Corporate Support Value Proposition: No Paywall

Tagged with: Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  sponsor  Value Proposition 

Post in Corporate Support

Radio vs. Social Media: Leaning into Trust as a Differentiator for Sponsors

Tagged with: Client Communication  Halo Effect  Market Research  Proposal  Sales Strategy  Value Proposition 

Resource in Membership

Webinar: M+R Benchmarks for Public Media 2024

Learn more about the 2024 M+R Benchmarks Study results with a specific focus on findings from public media orgs.

Tagged with: Ad Serving  Digital Fundraising  Email Marketing  Market Research  Metrics  Mobile  Social Media  Webinars 

Post in Corporate Support

How Public Media Sponsorship Can Help Business Leaders Close the Trust Gap

Tagged with: Halo Effect  Market Research  Sales Process  Value Proposition 

Post in Corporate Support

Quick Research Hits to Help Make the Case for Public Radio Sponsorship

Tagged with: Digital Sponsorship  Market Research  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Member Only Content

Resource in Membership

Webinar: Local Audience Research Meta-Analysis Findings

Join this webinar to understand the results and actionable findings of two dozen news and music audience research studies.

Tagged with: Market Research  Marketing  New Audiences  Webinars 

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