Tag: Sales Process

Corporate Support Administrative Templates
Save time by adapting these vetted documents for use at your station.

Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

How to Launch Podcast Sponsorship
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.

Refining Digital Ad Operations
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.

How to Manage Digital Buyers and Agencies
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

Digital Underwriting Training for Public Media
Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.

Corporate Support Operating Plans for Managers
Use these worksheets to create a comprehensive operating plan for the year for you and your sales team.

Corporate Support Operating Plans for Account Executives
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.

Inspired Ideas From Underwriting Sales Teams
Underwriting teams know how to hustle. You're always trying new things and refining proven practices, some much of which are growing your business and revenue. This repository is a space to share the sales tips, tricks, packages, processes, mindsets that work. Plus, a place to be inspired!