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Tag: Sales Strategy

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Post in Corporate Support

Every Minute Matters: What Nielsen's New Three-Minute Rating Qualifier Means for Public Media

Tagged with: Metrics  On-Air Sponsorship  Sales Process  Sales Strategy  Value Proposition 

Post in Corporate Support

Applying Commercial Radio Digital Revenue Benchmarks to Public Media

Tagged with: Digital Sponsorship  Media Knowledge  Sales Strategy  Value Proposition 

Post in Corporate Support

Why Public Radio Remains Essential for Effective Brand Development in 2025

Tagged with: Halo Effect  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Strategy  Value Proposition 

Post in Corporate Support

The Seven Habits of Highly Effective Corporate Support Reps

Tagged with: Leadership  Sales Goals  Sales Manager  Sales Process  Sales Strategy 

Post in Corporate Support

Radio vs. Social Media: Leaning into Trust as a Differentiator for Sponsors

Tagged with: Client Communication  Halo Effect  Market Research  Proposal  Sales Strategy  Value Proposition 

Post in Corporate Support

It’s Time to Say “Thank You” to Business Supporters and Agencies

Tagged with: Access and Inclusion  Client Communication  Renewals  Sales Strategy  sponsor  Year End 

Post in Corporate Support

The Importance of Ad-Creative Effectiveness Makes a Case for Public Media Sponsorship

Tagged with: Advertising  Branding  Client Communication  Halo Effect  Proposal  Sales Process  Sales Strategy  Value Proposition 

Post in Corporate Support

Tips for More Automotive Sponsorship

Tagged with: Client Communication  Industry Categories  On-Air Sponsorship  Sales Process  Sales Prospecting  Sales Strategy  Underwriting Credits  Value Proposition 

Post in Corporate Support

A Guide to Mapping Sponsors to National Promotional Events for 2025

Tagged with: Digital Sponsorship  Donor Events  Event Sponsorship  On-Air Sponsorship  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

1 2 3 … 8 Next »

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