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Tag: Sales Strategy

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Post in Corporate Support

A Guide to Mapping Sponsors to National Promotional Events for 2026

Tagged with: Digital Sponsorship  Donor Events  Event Sponsorship  Industry Categories  On-Air Sponsorship  Proposal  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Strengthen Corporate Support Retail Prospecting with RAB’s Top Business Trends Info

Tagged with: Advertising  Client Communication  Corporate Support  Digital Sponsorship  Event Sponsorship  Events  Industry Categories  Market Research  Marketing  Media Knowledge  Sales Prospecting  Sales Strategy  sponsor  Value Proposition 

Post in Corporate Support

Public Radio’s Power for Sponsors: Priming Consumers Before They Shop 

Tagged with: Advertising  Corporate Support  Digital Sponsorship  Market Research  Marketing  Media Knowledge  Metrics  Multi-Platform Sponsorship  Proposal  Sales Strategy  Value Proposition  Year End 

Post in Corporate Support

Public Media Underwriting’s Value Proposition Was Built for These Uncertain Economic Times

Tagged with: Advertising  Branding  Case Development  Community  Digital Sponsorship  Halo Effect  Marketing  On-Air Sponsorship  Sales Process  Sales Strategy  Underwriting Copy  Underwriting Credits  Value Proposition 

Post in Corporate Support

Public Radio Underwriting ROI: Perception vs. Reality

Tagged with: Advertising  Branding  Corporate Support  Digital Sponsorship  Halo Effect  Market Research  Marketing  Measuring and Reporting Impact  Media Kits  Media Knowledge  Metrics  Multi-Platform Sponsorship  On-Air Sponsorship  Pricing  Promotion  Rate Card  Sales Strategy  Share of Voice (SOV)  sponsor  Value Proposition 

Post in Corporate Support

Corporate Support Business Category Trends: Home Improvement

Tagged with: Industry Categories  Marketing  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Leveraging Current Consumer Feelings for Public Media Sponsorship

Tagged with: Community  Halo Effect  Industry Categories  Sales Process  Sales Prospecting  Sales Strategy  Value Proposition 

Post in Corporate Support

Actionable Account Retention Strategies for Corporate Support

Tagged with: Proposal  Sales Goals  Sales Manager  Sales Process  Sales Strategy  Value Proposition 

Member Only Content

Resource in Membership

Webinar: Make the Data Work for You: How WBUR’s Data Integration Resulted in More Efficient and Strategic Outcomes

This comprehensive analysis will provide insights into the effectiveness and trends across various donor segments at non-profit organizations.

Tagged with: Data Management  Metrics  On-Air Drives  Pledge Drive  Sales Goals  Sales Strategy  Strategy  WBUR Digital Transformation  Webinars 

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