Author: Ellen Guettler

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Corporate Support 2023 Recession and Pandemic Proofing

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Increase in DAF Assets Are an Opportunity for Public Media Stations

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IRS Rules for Tax-Exempt Organizations Hosting Contests, Drawings, and Games

Understand how to comply with the tax-reporting and withholding laws that apply to your organization if you host a raffle or drawing.

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Four Success Stories: Stations with Double-Digit Increases in Sponsored Digital Ad Revenue

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Positioning Public Media Sponsorship to Meet Marketing Predictions for 2023

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How to Adjust Your On-Air Goal as Sustainers Multiply

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Centering Community Strengths: Strategies to Counteract Implicit Bias in Public Media Development

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Is Radio Still a Strong Marketing Choice?

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Intentional Inclusion: Public Television Can Be More than a 'White' Space