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Halo Effect Toolkit
The very characteristics that make our stations unique in sound and substance are what make us attractive to sponsors.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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How the Halo Effect Benefits Sponsors
Understand how the Halo Effect delivers tangible value to our sponsors.
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What Is the Halo Effect?
Understand this unique selling feature of public media that offers a range of benefits to our sponsors.
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How to Use the Halo Effect
Discern when and how to bring the Halo Effect into sales conversations and proposals.
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Halo Effect Assets Builder
Build these assets into your sales process to illustrate the power of the Halo Effect.
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Traffic Professionals Cohort
Join us to network, have fun, and kickstart our new cohort for the coming year.
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Sample Copy: State Lotteries
Strengthen your credit copy with real samples of state lottery credit copy from stations across the country.
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Webinar: Best New Corporate Support Ideas: Pandemic Recovery Edition
Sales colleagues will share their best ideas from the past year in a replay of this popular PMDMC21 session.
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Leveraging the Halo Effect to Write Copy that Delivers
Reinforce the strength of the Halo Effect using these four copywriting practices.