Sustainer Planning and Revenue Calculators
Build a strong base for your sustainers program with these foundational calculators.
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
Build a strong base for your sustainers program with these foundational calculators.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.
Pitchers must sell listeners on the value and importance of supporting the station.
Use these scripts if you're fundraising on-air amidst - or during fallout from - natural disasters to make the case for the singular value of public media in times like these.
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