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Adapting On-Air Drives to Digital Fundraising
Maximize your on-air fundraising with digital tactics.
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Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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The Basics of Digital Fundraising
Learn to identify what you’re trying to achieve and who you’re trying to reach with your digital campaign.
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Paid Digital Campaign Promotions
Leverage paid advertising to effectively reach new audiences, increase donations, and cultivate existing donors.
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Digital Fundraising on Your Owned and Earned Platforms
Acquire digital campaign tips to use on your own channels and leverage on others’ channels.
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Using Metrics to Evaluate and Adjust Digital Campaigns
Measure and optimize your digital campaigns using key metrics to maximize your fundraising impact.
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Webinar: Best Practices in On-Air Fundraising: A 3-Part Series
Deepen your understanding of how to pitch, produce, and evaluate on-air drives for the best possible performance.
Webinar: YAYAHPS Presents: Making Public Media Accessible - A Disability Pride Month Conversation
Join us to discuss how disability intersects with our work as public media staff.
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Webinar: Advanced Digital Ads for Fundraising: A 2-Part Series
Discover new ideas and strategies to improve the reach of your digital ads; create cutting-edge campaigns, and advance into video ads.
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ScriptPro AI
Struggling with fresh on-air copy? Try ScriptPro AI! Your new AI-powered on-air copy-writing assistant from Greater Public.