Membership

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Resource in Membership

How to Make Your Audience Give On-Air

Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.

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Resource in Membership

Create a Listener-Focused Pledge Drive

On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.

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Resource in Membership

Training On-Air Pitchers and Pledge Producers

Pitchers must sell listeners on the value and importance of supporting the station.

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Resource in Membership

On-Air Fundraising Toolkit for Public Radio

Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.

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Resource in Membership

Webinar: Fundraising During a Natural Disaster

Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.

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Resource in Membership

Webinar: Creating a Top-Performing Membership Program

Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.

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Resource in Corporate Support

Your Guide to Fundraising While Federal Funding Is Uncertain

Maintain strong fundraising! Access guidelines to navigate federal funding uncertainty and build continued support for public media.

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Resource in Membership

How to Use the Power of Direct Mail

While snail mail may not generate the high responses it once did in the pre-digital communications era, a well-run direct mail program can still net significant revenue, and serve as a primary driver of higher member-retention rates and new-member acquisition.

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Resource in Membership

The Structure of an On-Air Pitch

Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.