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Thank-You Copy
Thank donors using memorable, personalized acknowledgement copy.
Membership | Donor Stewardship
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
What to Do as a Fundraiser When You’re Worried About the New Tax Law
Seize upon these four action steps instead of wondering about possible giving changes due to the Tax Cuts and Jobs Act of 2017.
The Secret to Getting Election Members to Renew
Retain new members acquired during election time with these essential stewardship tactics.
Ten Approaches to Audience Feedback That Help Listeners Love You
Deepen your relationship with your public media audience by following these approaches to listener feedback.