A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These core strategies will help you keep sustainers close so you lose fewer of them over time.
Membership | Donor Stewardship
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Steward your sustaining donors to make sure they feel appreciated.
Identify and master the mid-level giving tactics that are creating significant revenue growth for public media organizations right now.
Understand what is unique about public media fundraising.
Gain the ideas and tools to help you succeed in public radio membership, and move your program forward to the next level.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.