Membership | Donor Stewardship
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Member Only Content
Certification Course in Mid-Level Fundraising
Identify and master the mid-level giving tactics that are creating significant revenue growth for public media organizations right now.
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Mohn Gifts Signal the Importance of Station Relationships
Member Only Content
Webinar: Bringing Equity and Inclusivity to Your Donor Interactions and Communications, With the Super Fundraiser Aliguma Young
Join this two-part conversation about building equitable spaces with the Superfundraiser Aliguma Young.
Member Only Content
Thank-You Copy
Thank donors using memorable, personalized acknowledgement copy.
How Rewriting Your Thank-You Letter Could Lead to Your Next Major Gift
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
How Two Phone Calls a Day Could Make You Happier (and Raise More Money)
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
What to Do as a Fundraiser When You’re Worried About the New Tax Law
Seize upon these four action steps instead of wondering about possible giving changes due to the Tax Cuts and Jobs Act of 2017.