Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
Member Only Content
Join this two-part conversation about building equitable spaces with the Superfundraiser Aliguma Young.
Member Only Content
Thank donors using memorable, personalized acknowledgement copy.
Rewrite your thank-you letters in the style of Penelope Burk's donor-centered fundraising, connect a single donor with the singularity of their impact.
Try Penelope Burk's suggestion based on her extensive research about what donors want and what inspires them to give more.
Seize upon these four action steps instead of wondering about possible giving changes due to the Tax Cuts and Jobs Act of 2017.
Member Only Content
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Retain new members acquired during election time with these essential stewardship tactics.
Deepen your relationship with your public media audience by following these approaches to listener feedback.
Member Only Content
Use these plug-and-play resources to make sure your members know how valuable they are to your station and its programming, and continue their membership.
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