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Key Research for Underwriting
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
Corporate Support
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
All Tags in Corporate Support
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Media Sales Terms
How to learn, understand, and best use general media and sales terms found most often in public media corporate support.
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Public Media 101 for Corporate Support Staff
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
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Organizational Structure of a Public Radio Station
Learn the essential functions of each department within a public radio station, and how corporate support staff can work across teams for best results.
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Inside a Public Radio Station
It’s important to understand who does what internally at your station. When you know how to navigate your way on the inside, you can help your clients outside the station better. While stations vary by size and structure, there are several jobs that are universal.
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Sales Basics for Public Media Corporate Support
Learn the fundamentals of successful selling for public media corporate support clients, as well as how to create effective underwriting schedules.
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Creating Effective Underwriting Schedules for Public Radio
Learn how to create a schedule for your public radio underwriting clients that will deliver results.
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Writing Copy for Public Radio Corporate Sponsorship
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
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