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Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Membership
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Crafting an Annual Strategy for Membership Programs
Understand impact factors, your business model, budget, and how to set up analytics.
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Creating a Respectful Donor Journey
Ensure that every interaction with a listener – member or not – displays exemplary customer service.
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Stewardship for Membership
Learn why, how, and when to show your members your ongoing gratitude for their support.
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Prioritizing Online Revenue
Create an online giving experience that’s easy, fast, and rewarding for donors.
An Introduction to Public Media Fundraising
Understand what about public media fundraising is different from other nonprofit fundraising.
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Cultivation for Membership
Develop a cultivation plan that gives donors a sense of belonging.
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Understand the Giving Cycle
Cultivate a strong membership program that efficiently engages all parts of the giving cycle.