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National Promotional Events Calendar for Sponsorship
Use this calendar to leverage holidays and national promotional events to engage your prospects and clients.
Corporate Support | Event Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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WGVU Reimagines Public Media Development Amidst Fundraising Challenges
Replicable Corporate Support Ideas Coming Out of PMDMC23
Great Ideas to Generate Corporate Revenue for Classical Music (and Increase Engagement too!)
The Power of an Idea: Turning a Prospect’s ‘No’ into an Audience Experience
Encouraging Sales News From Classical Stations
Finding Ways to Meet Sponsors’ Needs During a Pandemic
One director of marketing and community partnership at WEDU-TV shares some of the practices - old and new - that have helped her meet sponsors’ needs in valuable ways during COVID-19.
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Sample Copy: Arts & Culture
Freshen up your credit copy with real samples of arts and culture credit copy from stations across the country.
How to Craft an Event Sponsorship Proposal That Wins Sponsors
Connect with prospects successfully by starting early and focusing on what the event will deliver for the prospect’s consumers.