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Value Added
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
Corporate Support | On-Air Sponsorship
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Writing Underwriting Credit Copy
Working with underwriters to create on-air copy can be one of the most challenging parts of the job in an underwriting department. In order to make the task easier, it is critical that the sales process focus on differentiating public radio by highlighting its unique value in the marketplace.
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Creating Standard Underwriting Packages
Maximize the perceived value of your station underwriting with these recommendations for how to package your inventory.