Tag: Email Marketing
Member Only Content
Starting a Sustainer Program
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
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Membership Copy That Works
Concrete tips and best practices to make your writing as powerful as it can be.
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Creating Winning Email Appeals
Create non-fundraising content that sets the stage for your appeals.
Words to Sell Sponsorship by: You Have 12 Seconds to Make an Impression
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Effective Email Marketing for Your Sponsorship Clients
Promote sponsorship at your station using client-facing email marketing campaigns.
Ten Ideas to Improve Your Email Strategy in the Next 12 Months
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Greater Public’s Sponsorship Email Marketing Contest
Submit your best client-facing email marketing campaign promoting sponsorship opportunities at your organization.
Authentic Representation Through On-Air Fundraising
Authentic representation within an organization is the best way to reflect the diverse voices in the community you serve.
The Time to Prioritize Digital Revenues and Engagement Is Now
Many public media stations are missing out on the most basic basic opportunities to raise more revenue online.