Tag: Media Knowledge
Strengthen Corporate Support Retail Prospecting with RAB’s Top Business Trends Info
Public Radio’s Power for Sponsors: Priming Consumers Before They Shop
Public Radio Underwriting ROI: Perception vs. Reality
Public Media’s Corporate Support Value Proposition: No Paywall
Applying Commercial Radio Digital Revenue Benchmarks to Public Media
Leveraging the Local Radio Ad Spend Forecast for 2025
How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences
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Webinar: Demystifying Nielsen Ratings for Development Professionals
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.