Tag: Media Knowledge

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Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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Podcasting Sponsorship Advice From the Field

Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

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Podcast Definitions, Audience, and Underwriting Value Proposition

Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.

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How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.