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Tag: Media Knowledge

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Post in Corporate Support

Applying Commercial Radio Digital Revenue Benchmarks to Public Media

Tagged with: Digital Sponsorship  Media Knowledge  Sales Strategy  Value Proposition 

Post in Corporate Support

Leveraging the Local Radio Ad Spend Forecast for 2025

Tagged with: Ad Serving  Client Communication  Industry Categories  Joint Licensee  Media Knowledge  Multi-Platform Sponsorship  On-Air Sponsorship  Sales Prospecting 

Post in Audience Development

How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences

Tagged with: Access and Inclusion  Community  Events  Market Research  Marketing  Media Knowledge  New Audiences  New Members 

Member Only Content

Resource in Corporate Support

Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

Tagged with: Data Management  Measuring and Reporting Impact  Media Knowledge  Metrics  On-Air Sponsorship  Public Media 101  Webinars 

Member Only Content

Resource in Corporate Support

Podcasting Sponsorship Advice From the Field

Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

Tagged with: Media Knowledge  Podcasting  Pricing  Sales Process  Value Proposition 

Member Only Content

Resource in Corporate Support

Podcast Definitions, Audience, and Underwriting Value Proposition

Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.

Tagged with: Digital Sponsorship  Halo Effect  Media Knowledge  Podcasting  Value Proposition 

Member Only Content

Resource in Corporate Support

How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

Tagged with: Digital Sponsorship  IAB  Media Knowledge  Metrics  Rate Card  Sales Process  Share of Voice (SOV)  Value Proposition 

Member Only Content

Resource in Corporate Support

The Basics of Digital Underwriting

Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.

Tagged with: Digital Sponsorship  Inventory Management  Media Knowledge  Pricing  Rate Card  Share of Voice (SOV) 

Member Only Content

Resource in Corporate Support

Digital Underwriting Training for Public Media

Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.

Tagged with: Digital Sponsorship  IAB  Media Knowledge  Sales Process 

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