Tag: Media Knowledge
Public Radio’s Power for Sponsors: Priming Consumers Before They Shop
Public Radio Underwriting ROI: Perception vs. Reality
Public Media’s Corporate Support Value Proposition: No Paywall
Applying Commercial Radio Digital Revenue Benchmarks to Public Media
Leveraging the Local Radio Ad Spend Forecast for 2025
How TPT Embarked on Marketing Research to Expand BIPOC and Younger Audiences
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Webinar: Demystifying Nielsen Ratings for Development Professionals
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Podcasting Sponsorship Advice From the Field
Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
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Podcast Definitions, Audience, and Underwriting Value Proposition
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.